BarCamp Shanghai 2012
It is always fun to attend event organized by Techyizu, this is another tech event I love in Shanghai after UX day Designing Shanghai. There is no doubt you definitely meet a lot of Techies, Entrepreneurs, Social Innovators and Like-Minded Geeks, local or expat.
There is many talk in BarCamp Shanghai 2012, a lot of people gathered in Markup room out of six different room just for Frog Asia’s talk and workshop, presented by Brandon Edwards (Creative Director and Co-founder: frog Asia) and Kajal Vatsa (Senior Design Researcher: frog Asia).
Same like UX day, they have weibo for people in the event interact with each other, you can send your weibo message to communicate with other. Another interactive way is scan your QR code to see the event and talk topic detail information, people using their phone and search for the talk they like.
3d printing
3d printing
3d printing
I like this speech the most, the American Chinese speaker interestingly shared the UX related case studies and got my full attention for entire speech and jot down lot of note regarding his sharing tips. May be one of the reason is he is also a former banker and current Apple retail owner, so I assumed his talk should be related to my interest in retail, visual merchandising and UX.
It is always good to use title like 6 lessons or principle kinda headline to attract audience, you will instantly know this is a shortcut learning tips. Of course, his headline attract a lot people fully occupied the room.
Lesson 1 is about simple, navigator before arrive, not to get lost, and user experience in a space. bad UX like point & shoot, too complex, too many steps to get into menu. Good easy sharing photo UX like Instagram is growing up. Angry bird’s carton graphical yet simple UI, the conclusion is more visual and less ad.
Lesson 2 is create stickiness. He indicated DAT and Groupon bad UX, UI is not sticky to customer. Good example like Amazon is good for shipping, more you spend more you ship tactic drive sales to product. Also, like BBM, the more people in a network the harder to leave the community. Apparently, FB also strong in making log in user based to stick in.
Lesson 3 discussed about bad Barbie Doll’s store shopping experience compare to American doll from Chicago, which is more personalize, have a story behind, 14 years in US and it flagship in NYC.
Lesson 4 is about user exploration, he use Disneyland as example. Even people lost in Disney land , they can always find the way back, and you will always notice where the castle is. The space planning with decent guide is the key. And IKEA, always a common case for comparison even in other talk. Always easy to find a way moving to the same direction and lead the user well. For the bad space planning such as Vegas Casino, bad in making user have no sense of time in a dark lighting space and get hang over; ATM is everywhere may be just good for the owner.
For social media networking site Facebook, you can do everything in FB, with forum, News, Photo, Farm games, mutual friend and likes then always see the home button to go back. The booming Pinterest, the freedom of sharing and keep a photo, always get you back in a second.
Lesson 5 explained fashion brand like Zara have a good “Limited Pieces” strategy, user come back after 2 weeks might not see the same pieces display and always back with surprises. Gilt luxury label created the sense of season product, invitation only deal. Finally Microsoft VS Apple, Microsoft’s future vision strategy always release the next interaction or product VS Apple never announce early before product launch in the market, created the curiosity for Apple fans and make them wait and wait and urged for the new i-product.
Lesson 6 transcend the physical using Amazon selling e-book compare to physical content as good example and how wikipedia using the certain amount of interaction.
6 UX principle
Anything related to Objective C will draw my attention too, his talk is based on the *Sh*t Coder never say” concept.
Another one of the interesting talk by Toine Rooijmans, in his talk also attracted the crowd and he shared some interesting fact about Chinese housewives, and SEO optimization , everybody collecting point for no reason, 95% user return daily and only 5 % actually collecting rewards page.
His strategy is using small fee delivery, landing page for big UI button, colorful interface and weibo style and people using DianPing link and how housewives helped to promote by giving them some reward, even RMB 1 or 2 can leverage Chinese user to do anything according to the system generated task.
One of the awesome kid present his thought in the event and teach you how to build a robot, I like when he asking around with his English accent :” Anybody have any question?”
The use of game design technique and mechanics to solve problem.
After party
After party
Word press log in problem
After tried out many different blog service before, finally paid and fully engaged with wordpress use it services. The only disappointed thing so far is the log in problem. You will never find a log in every time when you type the domain address and it only show follow but never show a log in button. Isn’t LOG IN an important function for blogger?
It will create frustration for user like me if every time i need to google “word press log in” and spend a few second to search the right site to log in, sometime even need to click on a few site then i can only log in to my blog.
Thanks god after watching the how to find a log in tutorial, which is a easier way to log in by typing wp-login.php. Still, I’d prefer just add a button for me to log in.
12hr Mobile App Hackathon workshop 2011
When I received the FB invitation from Jackie and thinks: ” Gosh, this is awesome! Hackathon in 12 hour?” Is it possible?
Yes, this is possible! After attended my first ever the home-style workshop at Taipei, just like The Social Network movie, the only different is we are not in dormitory but a house.
Final work of the day
Original Idea
Global Service Design Jam 2012 : Cookies Pirates 1_Design thinking Part
I thought the most crazy workshop I’ve tried in the past event is 12hr Mobile App Hackathon but this one is 48 hours for a brand new service design workshop. Compare to the 27 hour real life company I organized before in Taiwan. 48 hour is really a bit long for service design, 48 hour should be enough for 2 workshop in a company. Since this is a global event which is globally 2,061 jammers participated from 85 cities in almost 40 countries.Nearly 350 brand new service designs and published them for the world.
36 dedicated jammers with 11 nationalities split into 5 teams
One man’s trash is another man’s treasure
We have a cool talented B-boy musician/rapper Filosopher who is also got a moniker Mr.Ikea came out the topic and bring all of us together to form a group, the original group name is something like trashy treasure, but then we all agree to changed group name to Cookies Pirates.
Day 1 is mainly Service design introduction & group announcement, topic announcement and group brainstorming. I was suppose to join the Dream team but realized too many people in that group, after walked around different other group, My instinct tell me this is the group I should join, after mingle around with other trash treasure member, I decided to stick with the trash related group.
Once the group member is decided, we all started the brainstorming section and quickly throw out a lot of idea and topic based on “One man’s trash is another man’s treasure” orignal idea. At the beginning, everyone briefly introduce and share what we are good at, this section is good for us have an idea what is the final outcome we can produce.
And then we all have to come out at least 10 ideas without thinking too long, total of 70 ideas is created at the first stage and we all talked about own idea and group the similar ideas together.
Total 70 ideas from each team member.
We used Group Ideation, Brain Writing, Trigger Method （1）and 3 type of way for nurturant ideas phase （2）.
After filtered all the potential ideas, we selected 3 main ideas and decided stop discussion and vote for our favorite, each people have only 1 vote.
The final ideas is below:
1. Travel
2. Home/ Homeless
3. Changing people behavior
The final 3 main ideas.
Even my home ideas got 4 point, we continued discussion the next day based on this result.
Everyone talked about a big long run thought about environmental friendly and back to nature, we decided to focus this final service in Shanghai. It seems a bit too hard to continued with this topic with 48 hour, in the end this topic is rejected. It will good if this is a week workshop so it might be a good impact to talk about environment protection issue in China.
Rejected ideas
References：
1. http://personalexcellence.co/blog/25-brainstorming-techniques/
