There is many talk in BarCamp Shanghai 2012, a lot of people gathered in Markup room out of six different room just for Frog Asia’s talk and workshop, presented by Brandon Edwards (Creative Director and Co-founder: frog Asia) and Kajal Vatsa (Senior Design Researcher: frog Asia).

Same like UX day, they have weibo for people in the event interact with each other, you can send your weibo message to communicate with other. Another interactive way is scan your QR code to see the event and talk topic detail information, people using their phone and search for the talk they like.

3d printing

3d printing

3d printing

I like this speech the most, the American Chinese speaker interestingly shared the UX related case studies and got my full attention for entire speech and jot down lot of note regarding his sharing tips. May be one of the reason is he is also a former banker and current Apple retail owner, so I assumed his talk should be related to my interest in retail, visual merchandising and UX.

It is always good to use title like 6 lessons or  principle kinda headline to attract audience, you will instantly know this is a shortcut learning tips. Of course, his headline attract a lot people fully occupied the room.

Lesson 1 is about simple, navigator before arrive, not to get lost, and user experience in a space. bad UX like point & shoot, too complex, too many steps to get into menu. Good easy sharing photo UX like Instagram is growing up. Angry bird’s carton graphical yet simple UI, the conclusion is more visual and less ad.

Lesson 2 is create stickiness. He indicated DAT and Groupon bad UX, UI is not sticky to customer. Good example like Amazon is good for shipping, more you spend more you ship tactic drive sales to product. Also, like BBM, the more people in a network the harder to leave the community. Apparently, FB also strong in making log in user based to stick in.

Lesson 3 discussed about bad Barbie Doll’s store shopping experience compare to American doll from Chicago, which is more personalize, have a story behind, 14 years in US and it flagship in NYC.

Lesson 4 is about user exploration, he use Disneyland as example. Even people lost  in Disney land , they can always find the way back, and you will always notice where the castle is. The space planning with decent guide is the key. And IKEA, always a common case for comparison even in other talk. Always easy to find a way moving to the same direction and lead the user well. For the bad space planning such as Vegas Casino, bad in making user have no sense of time in a dark lighting space and get hang over; ATM  is everywhere may be just good for the owner.

For social media networking site Facebook, you can do everything in FB, with forum, News, Photo, Farm games, mutual friend and likes then always see the home button to go back. The booming Pinterest, the freedom of sharing and keep a photo, always get you back in a second.

Lesson 5 explained fashion brand like Zara have a good “Limited Pieces” strategy, user come back after 2 weeks might not see the same pieces display and always back with surprises. Gilt luxury label created the sense of season product, invitation only deal. Finally Microsoft VS Apple, Microsoft’s future vision strategy always release the next interaction or product VS Apple never announce early before product launch in the market, created the curiosity for Apple fans and make them wait and wait and urged for the new i-product.

Lesson 6 transcend the physical using Amazon selling e-book compare to physical content as good example and how wikipedia using the certain amount of interaction.

6 UX principle

Anything related to Objective C will draw my attention too, his talk is based on the *Sh*t Coder never say” concept.

Another one of the interesting talk by Toine Rooijmans, in his talk also attracted the crowd and he shared some interesting fact about Chinese housewives, and SEO optimization , everybody collecting point for no reason, 95% user return daily and only 5 % actually collecting rewards page.

His strategy is using small fee delivery, landing page for big UI button, colorful interface and weibo style and people using DianPing link and how housewives helped to promote by giving them some reward, even RMB 1 or 2 can leverage Chinese user to do anything according to the system generated task.

One of the awesome kid present his thought in the event and teach you how to build a robot, I like when he asking around with his English accent :” Anybody have any question?”

The use of game design technique and mechanics to solve problem.

After party

After party

13rd, April- Second round Judging of the 12 teams- Select Top 4 for third round (no ranking).

14th, April Public viewing of team posters and Student design competition Spotlight

15th, April Third round( Final presentation by four finalists and announcement of winners and ranking)2 minutes to set-up, 15 minutes to present and 5 minutes for questions.

More information:

FootPal- Build social rivalries around maintainable walking habits

www.chi2010.org/attending/CHI-2010-final-program.pdf

展覽名稱：動漫美學雙年展－視覺突擊．動漫特攻
展覽時間：2009/12/05~2010/1/31
展覽地點：台北當代藝術館
策展人：林羽婕／台北當代藝術館展覽組組長
參展藝術家：
中國－杜溪、陳志光、周欣、許嘉、高孝午、張奇開、吳定隆、羅丹、徐勤、傅開來、肖谷
台灣－倪再沁、石大宇、楊茂林、鄭智化
日本－名和晃平、村上隆、奈良美智、草間彌生、原高史、輪派繪師團、長井朋子、
坂上千里、松浦浩之
美國－Alan Becker、Andrew Huang、Maya Lin、Paula Hayes
英國－Adam Bailey、Kim Alexander、Phillip Warner、Peter Boyd Maclean
以色列－Gil Yefman、Inbal Shved、Lital Lev Cohen
新加坡－陳建偉
韓國－Hye Rim Lee、姜錫鉉
泰國－Chusak
馬來西亞－曾國輝
菲律賓－Nasser Lubay
印度－T&T、Anirban Mitra
印尼－Miko&Santi
巴基斯坦－Sikander Shahzia
俄國－Lelya Borisenko
加拿大－Patrick Bergeron
古巴－Claudio Castillo
巴西－Oscar Oiwa
伊朗－Abbas
希臘－Miltos Manetas
法國－Alexandre Nicolas、Vlrginie Barre
荷蘭－Hoogerbrugge
義大利－Angelo Volpe
德國－Markus Feder/ Martin Sulzer
比利時－Wim Delvoye
西班牙－E. Merino
瑞典－Erik Rosenlund
挪威－Bendik Kaltenborn
丹麥－Brad Mossman
簡介：《動漫美學雙年展－視覺突擊．動漫特攻》跨年特展，是由獨立策展人陸蓉之構想發起的兩岸四地跨館際連線之大展，基於「當代動漫美學」這個內容主軸，分別由台北當代藝術館、上海當代美術館、北京中國美術館、高雄市立美術館四個城市的美術館各自策劃、策略結盟、同步舉行，希望透過不同角度和觀點，鋪陳國際動漫美學的發展現況及繽紛脈絡。台北當代藝術館特以《視覺突擊．動漫特攻》為策畫主題，參與此次連線展出。本展由展覽組長林羽婕擔綱策畫，預定邀請三十國近五十位藝術家參與，內容著重於關照二OO四年以來動漫藝術發展的多元性與差異性，並希望從跨國流行，但是也反映了異文化風情的動漫作品中，匯聚出各地對於藝術「全球化」、「名人化」…等諸多議題的新觀點。

以色列參展藝術家Inbal Shved的作品