BarCamp Shanghai 2012

It is always fun to attend event organized by Techyizu, this is another tech event I love in Shanghai after UX day Designing Shanghai. There is no doubt you definitely meet a lot of Techies, Entrepreneurs, Social Innovators and Like-Minded Geeks, local or expat.

There is many talk in BarCamp Shanghai 2012, a lot of people gathered in Markup room out of six different room just for Frog Asia’s talk and workshop, presented by Brandon Edwards (Creative Director and Co-founder: frog Asia) and Kajal Vatsa (Senior Design Researcher: frog Asia).

Same like UX day, they have weibo for people in the event interact with each other, you can send your weibo message to communicate with other. Another interactive way is scan your QR code to see the event and talk topic detail information, people using their phone and search for the talk they like.

I like this speech the most, the American Chinese speaker interestingly shared the UX related case studies and got my full attention for entire speech and jot down lot of note regarding his sharing tips. May be one of the reason is he is also a former banker and current Apple retail owner, so I assumed his talk should be related to my interest in retail, visual merchandising and UX.

It is always good to use title like 6 lessons or  principle kinda headline to attract audience, you will instantly know this is a shortcut learning tips. Of course, his headline attract a lot people fully occupied the room.

Lesson 1 is about simple, navigator before arrive, not to get lost, and user experience in a space. bad UX like point & shoot, too complex, too many steps to get into menu. Good easy sharing photo UX like Instagram is growing up. Angry bird’s carton graphical yet simple UI, the conclusion is more visual and less ad.

Lesson 2 is create stickiness. He indicated DAT and Groupon bad UX, UI is not sticky to customer. Good example like Amazon is good for shipping, more you spend more you ship tactic drive sales to product. Also, like BBM, the more people in a network the harder to leave the community. Apparently, FB also strong in making log in user based to stick in.

Lesson 3 discussed about bad Barbie Doll’s store shopping experience compare to American doll from Chicago, which is more personalize, have a story behind, 14 years in US and it flagship in NYC.

Lesson 4 is about user exploration, he use Disneyland as example. Even people lost  in Disney land , they can always find the way back, and you will always notice where the castle is. The space planning with decent guide is the key. And IKEA, always a common case for comparison even in other talk. Always easy to find a way moving to the same direction and lead the user well. For the bad space planning such as Vegas Casino, bad in making user have no sense of time in a dark lighting space and get hang over; ATM  is everywhere may be just good for the owner.

For social media networking site Facebook, you can do everything in FB, with forum, News, Photo, Farm games, mutual friend and likes then always see the home button to go back. The booming Pinterest, the freedom of sharing and keep a photo, always get you back in a second.

Lesson 5 explained fashion brand like Zara have a good “Limited Pieces” strategy, user come back after 2 weeks might not see the same pieces display and always back with surprises. Gilt luxury label created the sense of season product, invitation only deal. Finally Microsoft VS Apple, Microsoft’s future vision strategy always release the next interaction or product VS Apple never announce early before product launch in the market, created the curiosity for Apple fans and make them wait and wait and urged for the new i-product.

Lesson 6 transcend the physical using Amazon selling e-book compare to physical content as good example and how wikipedia using the certain amount of interaction.

Anything related to Objective C will draw my attention too, his talk is based on the *Sh*t Coder never say” concept.

Another one of the interesting talk by Toine Rooijmans, in his talk also attracted the crowd and he shared some interesting fact about Chinese housewives, and SEO optimization , everybody collecting point for no reason, 95% user return daily and only 5 % actually collecting rewards page.

His strategy is using small fee delivery, landing page for big UI button, colorful interface and weibo style and people using DianPing link and how housewives helped to promote by giving them some reward, even RMB 1 or 2 can leverage Chinese user to do anything according to the system generated task.

One of the awesome kid present his thought in the event and teach you how to build a robot, I like when he asking around with his English accent :” Anybody have any question?”

March 10, 2012 | Categories: Conference 研討會, Event 活動, Human Computer Interaction 人機互動, Mobile Application Development 手機軟體開發, User Experience Design 使用者經驗設計, User Interface Design 使用者介面設計, UX Research Project 使用者經驗研究案例 | Leave A Comment »