Examples of products/sites that used personas

*Personas tied to specific projects:*

* Critical Mass provided QVC.com [1] with personas

* Whittmanhart helped St. Jude with fundraising [2] (not sure which campaign
though) with personas
* Etrade [3] used personas for its IVR
* Staples built personas for their website [4]

* Discover Financial Services used personas for their website [5]
* Avenue A/Razorfish created personas for a Slimfast [6] email campaign
* Quarry helped Nortel [7] create personas for Sales Reps
* Organic built personas for Daimler [8] Chrysler [9] marketing plans

*Have used Personas, but unknown project/product: *

* Molecular built personas for Keybank [10]

* Iron Mountain [11] built personas
* Best Buy [12] built personas for a project that had something to do with
“customers who were thinking about buying flat screen TVS & cameras etc”
* Wells Fargo [13] built personas – project unknown
* Microsoft Dynamics [14] group used (60-ish!) personas for unknown
project/use
* Fidelity [15] built personas
* UPS [16] built personas

[1] http://www.qvc.com
[2] http://www.stjude.org/fundraising
[3] https://us.etrade.com/e/t/home
[4] http://www.staples.com/
[5] http://www.discovercard.com/
[6] http://www.slim-fast.com/
[7] http://www.nortel.com/
[8] http://www.daimler.com/
[9] http://www.chrysler.com/
[10] http://www.key.com/
[11] http://www.ironmountain.com
[12] http://www.bestbuy.com
[13] http://www.wellsfargo.com/
[14] http://www.microsoft.com/canada/businesssolutions/
[15] https://www.fidelity.com/
[16] http://www.ups.com

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